Beauty Plus Cosmetics

The Importance of Radio in Local Advertising

One of the first considerations a newly established business must deal with in its budget is advertising. Local advertising is a must to get out the name, location and type of business. There are myriad avenues for a new business to get out such information. There are phone book advertisements, mailing circulars, billboards, newspaper ads, signage at local school sporting events, television commercials and radio advertising.

A business owner must usually try several of these to see what type return they get for the dollars invested. One of the better bargains still available is the use of local radio stations. Advertising for local customers via the radio airwaves is generally a good bargain. An establishment can not only get out their message in a randomly-placed 30-second commercial, but the medium offers other areas of helping the local business as well.

Consideration should be given to remote broadcasts at a new business location. The local radio personality is on site, inviting listeners to stop by for promotions, coupons, special deals or even grand opening giveaways. In between news, music or talk programs, the local announcer is informing listeners about the bargains to be had, location of the new business, a possible interview with the owner and the importance of coming in during the remote time period. It is an excellent method for an introduction to the public.

Local stations are a lifeline for residents with area or regional news, weather information and school sports scores. Many businesses, such as barbershops, local hardware stores and doctor's or dentist's offices have local stations playing in the background. There are opportunities for the business to promote advertising for local customers on a daily or weekly basis rather than the one-shot newspaper ad or mailed circular.

School sporting events are a great method of using radio for local advertising. School games are quite often broadcast live across the airwaves. Parents, school personnel and literally thousands of interested fans will listen in to such events and hear radio spots during breaks in the game. These same stations promote their sports broadcast at various times in the week leading up to the event. Quite often, sponsors names are mentioned along with the event promotion, thus giving the business added exposure to the local audience.

Radio stations are self-promoting on a daily basis. While promoting themselves, they are, in turn, promoting their commercial sponsors along the way. Advertising for local consumers by way of radio is a definite method worthy of consideration.

About the Author

Author is a freelance writer. For more information on local advertising please visit http://www.local-advertising.com

Barstool Sports Cover Model Liz

US Auctions Australian Auctions Austrian Auctions Belgian Auctions Canadian Auctions French Auctions German Auctions Irish Auctions Italian Auctions Dutch Auctions Spanish Auctions Swiss Auctions GB Auctions

Best Match Items Ending First Newly-Listed Items First Price + Shipping: Lowest First Price + Shipping: Highest First

CLAIBORNE SPORT Liz Claiborne Cologne for Men 34 oz NEW IN BOX $17.50 Time Remaining: 4d 1h 17m Buy It Now for only: $17.50 Buy It Now

LADIES LIZ CLAIBORNE LIZ SPORT PINK PLEATED FRONT SHORTS SIZE 10 NICE $3.00 Time Remaining: 2h 28m

Womens Liz ClaiborneSport 100Cotton Khaki Shorts size 10 Super Cute $9.95 Time Remaining: 4h 8m

CLAIBORNE SPORT BY LIZ Claiborne Cologne MEN 34 OZ SPRAY NIB SEALED $17.49 Time Remaining: 19d 4h 20m Buy It Now for only: $17.49 Buy It Now

Super Nice Liz Claiborne Sport Shorts Size 12 in EXCELLENT Condition $8.99 Time Remaining: 8h 54m

CLAIBORNE SPORT Liz Claiborne 34 oz Men Cologne NIB $22.75 Time Remaining: 28d 19h 22m Buy It Now for only: $22.75 Buy It Now

Super Nice Liz Claiborne Sport Shorts Size 12 in EXCELLENT Condition $8.99 Time Remaining: 8h 54m

Super Nice Liz Claiborne Sport Shorts Size 12 in EXCELLENT Condition $9.99 Time Remaining: 8h 54m

CLAIBORNE SPORT BY LIZ CLAIBORNE MEN COLOGNE 34 OZ EDT SPRAY NEW IN BOX $17.65 Time Remaining: 6d 22h 37m Buy It Now for only: $17.65 Buy It Now

Super Nice Liz Claiborne Sport Shorts Size 12 in EXCELLENT Condition $9.99 Time Remaining: 8h 54m

Claiborne Sport Liz Claiborne 34 oz Men Cologne NIB $23.94 Time Remaining: 18d 19h 32m Buy It Now for only: $23.94 Buy It Now

Super Nice Liz Claiborne Sport Shorts Size 12 in EXCELLENT Condition $8.99 Time Remaining: 8h 54m

Villager Sport Liz Claiborne Cropped Pants White W 14 Stretch $4.99 Time Remaining: 12h 33m

CLAIBORNE SPORT BY LIZ CLAIBORNE MEN COLOGNE 34 OZ EDT SPRAY NIB $17.49 Time Remaining: 14d 21m Buy It Now for only: $17.49 Buy It Now

Liz Claiborne Lizwear Pink w White Stitching Sleeveless Sport Tank Top Size XL $1.50 Time Remaining: 15h 28m

CLAIBORNE SPORT LIZ CLAIBORNE MEN COLOGNE 33 34 OZ $12.47 Time Remaining: 23d 17h 58m Buy It Now for only: $12.47 Buy It Now

Liz Claiborne Lizwear Black w White Stitching Sleeveless Sport Tank Top Size XL $1.50 Time Remaining: 15h 55m

LIZ CLAIBORNE LIZ SPORT MINI SKIRT SIZE S BLUE GREEN WAIST 24 NEW WITH TAGS $5.98 Time Remaining: 29d 10h 31m Buy It Now for only: $5.98 Buy It Now

LIZ CLAIBORNE LIZ SPORT Petite 100 Cotton Shorts in Light Lime SZ 4 NWOT $7.00 Time Remaining: 16h 13m

Liz Me Sport Pink Twin look Tunic Top Sz 18 20w $8.86 Time Remaining: 19h 42m

NEW LIZ CLAIBORNE Liz Sport White Pleated Linen Cotton Shorts Womens Sz 8 $13.00 Time Remaining: 29d 23h 12m Buy It Now for only: $13.00 Buy It Now

Liz Sport by Liz Claiborne Dress size M Medium Green Summer 100 Cotton LizSport $8.50 Time Remaining: 22h 42m

CLAIBORNE SPORT by Liz Claiborne 33 34 oz Cologne Spray Men New In Box $19.60 Time Remaining: 3d 7h 55m Buy It Now for only: $19.60 Buy It Now

LIZ SPORT by Liz Claiborne 33 34 oz edt Perfume Spray for Women New In Box $17.12 Time Remaining: 23h 11m Buy It Now for only: $18.84 Buy It Now

Liz Claiborne LIZ SPORT 17 oz Eau De Toilette Spray for women $6.99 Time Remaining: 23h 33m

Claiborne Sport by Liz Claiborne 34oz Cologne for Men $14.24 Time Remaining: 26d 10h 19m Buy It Now for only: $14.24 Buy It Now

Villager Sport A Liz Claiborne Co Jacket XL EUC Checked Denim Weight Material $5.99 Time Remaining: 1d 18m Buy It Now for only: $9.99 Buy It Now

womens size 8 dark khaki Liz Claiborne Liz Sport pleated chinos shorts 177 $9.99 Time Remaining: 29d 23h 36m Buy It Now for only: $9.99 Buy It Now

Villager Sport A Liz Clairborne Co EUC XL White Denim Weight Material $5.99 Time Remaining: 1d 22m Buy It Now for only: $9.99 Buy It Now

Liz Sport Blue White Check Shirt Womens S EUC $14.99 Time Remaining: 1d 1h 39m

NEW LIZ SPORT White Sz 8 10 M 32L 100 Cotton Roomy Casual Athletic Pants $16.00 Time Remaining: 14d 22m Buy It Now for only: $16.00 Buy It Now

NWT WOMENS PLUS LIZ ME SPORT STRETCH COTTON SPANDEX CAPRIS SHORTS PURPLE 5X $25.00 Time Remaining: 1d 2h 3m Buy It Now for only: $30.00 Buy It Now

LIZ CLAIBORNE Liz Sport Blue Knit SWEATER Cardigan S $24.99 Time Remaining: 29d 21h 53m Buy It Now for only: $24.99 Buy It Now

Liz Claiborne Sports Anissa Ladies sz 14 Artsy Pants 100 cotton NWT fLORAL $9.99 Time Remaining: 1d 2h 8m Buy It Now for only: $15.99 Buy It Now

Liz Sport Women by Liz Claiborne EDT Spray 34 oz NEW $19.95 Time Remaining: 28d 14m Buy It Now for only: $19.95 Buy It Now

LIZ SPORT EDP SPLASH 16 OZ PURSE SIZE $4.99 Time Remaining: 1d 11h 54m

Liz Sport Khaki Front Fly Skirt Size 12 $4.99 Time Remaining: 1d 16h 1m Buy It Now for only: $9.99 Buy It Now

Claiborne Sport by Liz Claiborne for Men 018 oz Mini Eau De Cologne EDC Spla $6.20 Time Remaining: 14d 14h 6m Buy It Now for only: $6.20 Buy It Now

Womens Liz Claiborne White Cotton Wrap Skort Skirt Shorts Liz Sport Sz 8 Petite $9.99 Time Remaining: 1d 16h 22m

Brand New Liz Claiborne Liz Sport 34oz Womens Eau de Toilette $14.99 Time Remaining: 15d 17h 19m Buy It Now for only: $14.99 Buy It Now

LIZGOLF GOLF SHORTS WOMENS SZ 8 MED LADIES LIZ CLAIBORNE SPORTS TAN $8.50 Time Remaining: 1d 16h 47m

Lot of 4 MATERNITY MOTHERHOOD Liz Lange BSport Kristen Nicole M LG Dress Top $26.99 Time Remaining: 1d 17h 14m

Liz Claiborne Liz Sport Blue Pleated 100 Cotton Casual Golf Shorts 12 d1 13 $11.99 Time Remaining: 28d 17h 56m Buy It Now for only: $11.99 Buy It Now

LIZ SPORT WOMENS NAVY BLUE PANTS SIZE 14 LOW STARTING BID $0.99 Time Remaining: 1d 20h 30m

NWOT Liz Me Sport Elastic Waist Cargo Capris in Blue $15.99 Time Remaining: 10d 2h 59m Buy It Now for only: $15.99 Buy It Now

Liz Claiborne Golf Sport Womens Halter Dress Green Size 12 Lined $12.00 Time Remaining: 1d 21h 1m

Liz Claiborne Sport Cotton Knit Chintz Floral Dress Button Bodice Fit n Flare S $8.00 Time Remaining: 1d 21h 55m Buy It Now for only: $10.00 Buy It Now

Liz Sport Women Claiborne Body Lotion 25 oz LOT OF 3 $9.95 Time Remaining: 15d 2h 26m Buy It Now for only: $9.95 Buy It Now

LIZ SPORT PETITE SHORT SLEEVE SIZE MED $4.99 (1 Bid) Time Remaining: 1d 22h 50m

LIZ CLAIBORNE VILLAGER SPORT L Collar V Neck Sweater Herring Bone Knit Black $14.00 Time Remaining: 15d 1h 52m Buy It Now for only: $14.00 Buy It Now

Liz Claiborne Liz Sport Blazer Womens Sz Large $9.99 Time Remaining: 1d 23h 32m

Encyclopedia of Sports and Fitness Nutrition List Price: $22.95 Sale Price: $17.21 You save: $5.74 (25%)   Eligible for free shipping! Availability: Usually ships in 24 hours See Reviews For This Product Description Boost Your Performance, Health & MotivationThe optimum way to get the most out of your workouts and feel your best is to develop an energizing, performance-enhancing nutrition plan, tailored to your body's specific needs...

Liz Claiborne Women's/Girl's Low Cut Socks 6 Pair - Size: 9-11 White-Multi-Color Trim Sale Price: $23.95   Eligible for free shipping! Availability: Usually ships in 24 hours See Reviews For This Product Description Liz Claiborne Women's/Girl's Low Cut Socks 6 Pair - Size: 9-11 White-Multi-Color Trim

Women's Wrestling - Real Girl vs. Girl Mat Action (3 Matches - LSP-PP184 - featuring Shannon, Liz, Ziggy and Mimi Sale Price: $21.95 See Reviews For This Product Description Match #1 pits Shannon (5'6", 140 lbs.) against Liz (5'6", 160 lbs.). Judging from the vicious beginning of this bout (where one of the competitors actually took out part of the wall, we had serious doubts whether anyone could stand up to super-strong and muscular Liz...

Claiborne Sport By Liz Claiborne For Men. Cologne Spray 3.4 fl. Ounces 100 ml. List Price: $45.00 Sale Price: $18.25 You save: $26.75 (59%)   Eligible for free shipping! Availability: Usually ships in 1-2 business days See Reviews For This Product Description CLAIBORNE SPORT Men Cologne 3.4 Spray

2006 Just Minors JUST ROOKIES JR-26 Radhames Liz (BAL - P) Baseball Card - Sports Trading Cards - In Protective Top Load Case! Sale Price: $1.50   Eligible for free shipping! Availability: Usually ships in 1-2 business days See Reviews For This Product

Seeing Other People [HD] Sale Price: $2.99   Eligible for free shipping! Availability: Usually ships in 1-2 business days See Reviews For This Product

The Smart Girl's Guide to Sports: An Essential Handbook for Women Who Don't Know a Slam Dunk from a Grand Slam List Price: $15.00 See Reviews For This Product Description A fun and accessible introduction to the wide world of sports For every woman who feels out of her league when her signifi cant other spends nights glued to ESPN or when “the guys” talk sports at work, The Smart Girl’s Guide to Sports is here to level the playing field...

LIZ SPORT by Liz Claiborne - Eau De Toilette Spray 3.4 oz - Women Sale Price: $15.56   Eligible for free shipping! Availability: Usually ships in 1-2 business days See Reviews For This Product Description Launched by the design house of Liz Claiborne in 1997, LIZ SPORT is classified as a refreshing, flowery fragrance. This feminine scent possesses a blend of green florals, ivy, mandarin, wood, moss, cedar and white musk...

Beyond the Barriers [VHS] List Price: $29.95 Sale Price: $23.95 You save: $6.00 (20%)   Eligible for free shipping! Availability: Usually ships in 1-2 business days See Reviews For This Product Description The disability movement hits new heights .... and depths. For too many years' paraplegics, amputees, quadriplegics and the blind have felt entrapped by their disabilities. NO MORE! In this dramatic video, paraplegic Mark Wellman and other outdoor adventurers climb, sail, surf, dive and fly into new worlds of freedom ...

X Games Moto X Full Sheet Set List Price: $52.00 Sale Price: $36.89 You save: $15.11 (29%)   Eligible for free shipping! Availability: Usually ships in 1-2 business days See Reviews For This Product Description Photo realistic printing and vivid colors take you right to the real "X-Games". Comforter face is panel printed featuring a photo realistic image. Reverses to geometric print in vivid colors. Sheeting features similar colors and accents...