Helmut Lang

Prada: the Way of Successful Luxury Brand (2)

In 1978, Miuccia Prada, an intelligent and ingenious woman, officially took over the family business. She made up her mind to pull Prada out of the plight from costumes.

Known as creating surprises, Miuccia Prada promoted the development of the whole fashion trend with different designations in every season. Critics and Prada fans were looked forward to know what designation concepts she wanted to express. She had once remarked: "Maybe I have a personality that I always want to try something impossible. When it seems something can not be achieved, it just is precisely what I want to do." Thus, every series of Prada products was suffused with exciting and surprising elements, which also confirmed the truth that Muccia Prada had fertile imagination and creation.

In 1989 she organized the first suit-dress exhibition and immediately caused a sensation in the fashion world. After that, men's wear and suit-dress designed by Miuccia Prada, as well as Miu Miu series' promulgation twice a year, had become a global fashion event that no one wanted to miss.

Miuccia Prada designed each series, all walking in the forefront of pop. Because she always tried to reform her design for the need of uncompromising spirit, thus, the birth of a new series, often with innovative and impressive elements, which eventually made the Prada products be the classic contemporary fashion.

Since 1998, Prada has successively purchased equity interests from Jil Sander, Fendi and Helmut Lang and begun to keep pace with Gucci and LV. In 2002, Prada made a profit of 0.265 billion dollars on a turnover of 1.5 billion dollars which increased to 2.07 billion euro in 2007. It has over 150 chain stores in the world and becomes the king among young luxury brands.

About the Author

love fashion!

fashiontv | FTV.com - HELMUT LANG HOM AH 2004/2005

HELMUT LANG SILK ASYMMETRIC TOP BLACK SZSMALL
$59.00
Time Remaining: 1h 3m
Buy It Now for only: $69.00
Buy It Now

HELMUT LANG Designer Black Leather Loafers Shoes Sz 39
$69.99
Time Remaining: 29d 17h 34m
Buy It Now for only: $69.99
Buy It Now

Helmut Lang grey silver high heel strappy shoes sandals size 37 new NIB
$43.74 (1 Bid)
Time Remaining: 6h 10m

STUNNING Helmut Lang Carrion Printed Panel Asymmetrical Dress 700+ SOLD OUT
$250.00
Time Remaining: 9h 3m
Buy It Now for only: $280.00
Buy It Now

NEW Helmut Lang LEATHER TRIMMED CRUSH Combo Draped DRESS in black
$179.00
Time Remaining: 5d 19h 46m
Buy It Now for only: $179.00
Buy It Now

Helmut Lang Wisp Drape Dress Size 2 Worn Once
$50.00 (1 Bid)
Time Remaining: 11h 7m

HELMUT LANG NWD M 8 10 FILM HAZE SHEER MODAL BLOUSE SHIRT TOP IMPERFECT DMG 295
$37.99 (3 Bids)
Time Remaining: 11h 20m

BNWOT HELMUT LANG S S2012 COMBO TAPE OPEN KNIT COTTO BLEND SWEATER Sz S
$199.00
Time Remaining: 29d 10h 7m
Buy It Now for only: $199.00
Buy It Now

HELMUT LANG M 8 10 grey film haze BUTTON FRONT LS blouse frayed top DAMAGED
$35.99
Time Remaining: 11h 20m

Helmut Lang Skirt
$150.00
Time Remaining: 11h 25m
Buy It Now for only: $275.00
Buy It Now

265 Helmut Lang Pebble Silk Top P
$189.99
Time Remaining: 29d 23h 46m
Buy It Now for only: $189.99
Buy It Now

NWOT HELMUT LANG MENS CLASSIC DENIM TWO POCKET JEAN JACKET SZ 46 IN MEDIUM WASH
$49.99 (1 Bid)
Time Remaining: 11h 28m

Helmut Lang CHINE Pale Pink Lace Sheer Resort Pants Suit Wow Designer Spa Luxe
$49.00
Time Remaining: 12h 33m

BNWOT HELMUT LANG S S2012 COMBO TAPE OPEN KNIT COTTO BLEND TANK Sz XS
$149.00
Time Remaining: 29d 10h
Buy It Now for only: $149.00
Buy It Now

HELMUT LANG White Button Down Batwing Dolman Sleeve Top M
$49.99
Time Remaining: 13h 26m

Own this Awesome Soft leather Helmut Lang Sports Coat
$199.99
Time Remaining: 14h 5m
Buy It Now for only: $349.00
Buy It Now

HELMUT LANG ORBIT BROWN SILK COAT SZ S 620 NWT
$224.99
Time Remaining: 5d 11h 19m
Buy It Now for only: $224.99
Buy It Now

NWOT Helmut Lang Drape Mini Knit Dress Tunic Blue Gray P XS
$45.00
Time Remaining: 17h 10m

595 Classy Helmut Lang Jacket Blazer Facet Jacquard Suit Coat WHITE size 8
$199.99
Time Remaining: 17h 55m

HELMUT LANG Light Gray Sleeveless Tunic Top Blouse Sz L
$59.00
Time Remaining: 18h 6m

550 Helmut Lang Asymmetrical Skirt Dress sz Small
$149.00
Time Remaining: 23d 11h 49m
Buy It Now for only: $149.00
Buy It Now

670 AMAZING Helmut Lang Jacket Asymmetric Blazer Suit Coat Suiting BLACK M 6
$199.99
Time Remaining: 18h 6m

HELMUT LANG Mens Dark Wash Elastic Denim 5 Pocket Low Waist Slim Leg Jeans 34
$49.00
Time Remaining: 18h 6m

Helmut Lang womens long sleeve slack jersey modal dress 240 New
$132.00
Time Remaining: 3d 15h 19m
Buy It Now for only: $132.00
Buy It Now

NWT HELMUT LANG Heather Gray Alpaca Long Sleeve Hooded Cardigan Sweater P 370
$199.00
Time Remaining: 18h 11m

NWT 550 White Jacquard Jacket by Helmut Lang sz 0
$225.00
Time Remaining: 18h 16m
Buy It Now for only: $249.99
Buy It Now

HELMUT LANG WOMEN WHITE SHORT SLEEVE KNIT TOP NWT 230 S
$99.99
Time Remaining: 29d 8h 26m
Buy It Now for only: $99.99
Buy It Now

HELMUT LANG Camel Wool Blazer Straight Leg Pants Suit Size 38
$199.00
Time Remaining: 19h 59m

Helmut Lang Womens Skinny Jeans Jeggings Size 27 Excellent
$19.99
Time Remaining: 20h 2m

Helmut Lang Black Tank Top Shirt Little Black Petite Small V Neck Stretchy Knit
$39.99
Time Remaining: 4d 16h 57m
Buy It Now for only: $39.99
Buy It Now

Helmut Lang Cowl low open scoop plunge back tank top backless Black S M L
$59.00 (1 Bid)
Time Remaining: 20h 52m

NWT Helmut Lang Gathered Silk Spagehetti Strap Knee length dress sz 0 vapor grey
$89.99
Time Remaining: 20h 57m
Buy It Now for only: $121.99
Buy It Now

Helmut Lang Black Jacquard Tuxedo Jacket size 4 worn by Rosie Huntington NWT
$325.00
Time Remaining: 25d 1h 11m
Buy It Now for only: $325.00
Buy It Now

Helmut Lang Paneled Button Up Tank Top Size M NEW w o tags
$64.99
Time Remaining: 22h 18m
Buy It Now for only: $89.99
Buy It Now

Helmut Lang modal multicolor dress size P asymmetrical
$80.00
Time Remaining: 23h 33m

Helmut Lang modal grey asymmetrical v neck top size Medium
$75.00
Time Remaining: 23h 35m

NEW NIB Sealed Helmut Lang EDP Parfum 16oz 50ml
$159.99
Time Remaining: 13d 17h 45m
Buy It Now for only: $159.99
Buy It Now

HELMUT LANG mens classic raw denim denim jacket sz S Made in Italy
$97.18
Time Remaining: 1d 5h 46m

Helmut Lang Top Sz P
$180.00 (1 Bid)
Time Remaining: 1d 7h 19m

Helmut Lang Smoking Tuxedo Jacket Blazer 4 US
$399.99
Time Remaining: 28d 14h 21m
Buy It Now for only: $399.99
Buy It Now

NWT Vintage Iconic HELMUT LANG SKinny ZIpper Pants 4 40
$44.99
Time Remaining: 1d 10h 41m

NWOT Helmut Lang Red Gathered Sleeveless Drape Tank Top Size SM
$51.00 (8 Bids)
Time Remaining: 1d 12h 57m

NWT 1450 Helmut Lang RABBIT Fur WOOL CASHMERE Zip Jacket COAT SWEATER CARDIGAN
$1,100.00
Time Remaining: 29d 22h 13m
Buy It Now for only: $1,100.00
Buy It Now

Helmut Lang Green Charcoal Grey Print Long Sleeve Top Size P
$35.00 (8 Bids)
Time Remaining: 1d 14h 1m

Helmut Lang Italy straight leg summer pants Sz 40
$20.00 (1 Bid)
Time Remaining: 1d 14h 34m

Helmut Lang Black Wool Blend Jacket Coat Sportcoat 40R 40 R
$99.99
Time Remaining: 29d 20h 55m
Buy It Now for only: $99.99
Buy It Now

Helmut Lang Italy straight leg summer pants Sz 40
$20.00 (1 Bid)
Time Remaining: 1d 14h 37m

NWT Helmut Lang Slack Jersey Short Sleeve Top Size M
$33.99 (12 Bids)
Time Remaining: 1d 14h 53m

NWT 295 HELMUT LANG Black Ruched Cotton Asymmetric Dress 4 Stretch Cocktail NEW
$149.99
Time Remaining: 4d 8h 15m
Buy It Now for only: $149.99
Buy It Now

Helmut Lang asymmetrical t shirt dress sz S
$47.00 (4 Bids)
Time Remaining: 1d 15h 38m

Helmut Lang asymmetrical Gray t shirt dress sz S
$42.00 (1 Bid)
Time Remaining: 1d 15h 43m

Helmut Lang Abstract Print Longsleeved Shirt (Medium, Chalk/Black)
List Price: ~~$135.00~~
Sale Price: $94.50
You save: $40.50 (30%)

Eligible for free shipping!
Availability: Usually ships in 1-2 business days
See Reviews For This Product

Description

Helmut Lang Abstract Print Tee with crew neckline and long sleeves. Imported.

Helmut Lang by Helmut Lang 0.06 oz Eau de Cologne Sampler Vial
Sale Price: $0.99

Eligible for free shipping!
Availability: Usually ships in 1-2 business days
See Reviews For This Product

Description

Buy Helmut Lang Men's Colognes - Helmut Lang by Helmut Lang 0.06 oz Eau de Cologne Sampler Vial

Helmut Lang: Alles Gleich Schwer
List Price: ~~$45.00~~
Sale Price: $38.63
You save: $6.37 (14%)

Eligible for free shipping!
Availability: Usually ships in 24 hours
See Reviews For This Product

Description

Alles Gleich Schwer--which translates in English to Everything Has an Equal Weight--presents the first institutional solo exhibition of work by the influential Austrian designer-turned-artist Helmut Lang...

Helmut Lotti Goes Classic: The Red Album [Special CD & DVD Edition]
List Price: ~~$29.98~~
Sale Price: $20.85
You save: $9.13 (30%)

Eligible for free shipping!
Availability: Usually ships in 24 hours
See Reviews For This Product

Fritz Lang's The Indian Tomb (aka Journey to the Lost City, Part 2)
List Price: ~~$29.99~~
Sale Price: $13.50
See Reviews For This Product

Description

In the late 1950s, director Fritz Lang returned to the German cinema, home of his great silent creations Die Nibelungen and Metropolis. His new project was, appropriately, a throwback to the early German days, a two-part cliffhanger originally conceived for the silents...

Helmut Lang By Helmut Lang For Men. Eau De Cologne Spray 1.7 oz
Sale Price: $149.99
See Reviews For This Product

Description

Launched by the design house of Helmut Lang in 2001, HELMUT LANG is a men's fragrance that possesses a blend of sexy notes of sweet spice and oriental woods. It is recommended for evening wear.