Divine Cherry
Game Divine King Of The Olympic Torch Through The Water Heater Breakthrough
"Flame" war going on
2008 years
Olympics
Will be approaching, the Olympic torch relay to the Chinese nation
Brand
Tremendous business opportunities, China
Gas Water Heater
Giant refused to yield, have competed. It is understood, has created a domestic water heater manufacturers to donate the torch to set a precedent for China's large Games Guangdong Shenzhou Gas appliances company, recently still submitted to the Beijing Olympic torch applications in manufacturing report, determined to produce gas with many years of expertise and years of experience in manufacturing integrated torch, creating a high-tech Olympic torch. At the same time, China's leading brand Macro gas water heater, has submitted the 2008 Olympic Organizing Committee to apply the torch manufacturing report and take the lead in China have launched a condensing water heater; while another giant gas water heater business in China Zhongshan Vantage Inc. , also manufactured using Vantage technology upgrades National Games torch played the card, and ready to compete for the 2008 Beijing Olympic Games torch manufacturing rights.
Learned that burner giant in preparing for the Olympic torch, but also the Olympic torch water heater technology and high technology manufacturing technology upgrade and integration of research and development, hopes to "flame" gas appliance industry in China to upgrade the technical level, from the active promotion of effect.
The domestic market "dislocation Game"
The last century, China's domestic gas water heater industry has been the brand play a leading role in the Divine, Macro to 8 years Brand World War, both laid their leading position in the water heater industry, and Yuhuan, Shen Yue Man known as the four brands China's water heater market, the "four kings." Their development and
Competition
Also led to and gave birth to a powerful water heater industry, from young to the development process. With the changing water heater market in China in recent years, many heroes million and, cherry snow, etc. Stewart create outstanding performance, and
Haier
United States of such appliances to follow big brands involved, but also domestic brand in the water heater industry has been in "
Monopoly
Itinerant "status.
However, as market competition intensifies, China Gas Water Heater
Operate
Model has been trapped in the industry "
Price war
"Distress, gas water heater industry price war for many years, almost the entire gas industry profits with diluted the" purity ", the original water heater products
Sell
Profit margins, from the original 30% contraction to less than 10% of the current. Plus two years of raw materials continued to rise, corporate survival poor, leading to gas water heaters have a production license of 200 companies, and now fewer than 40 enterprises in the business.
Since the start of this century, the international brand through full
Strategy
Deployment, start biting the Chinese market, domestic brands in the brutal price war, the international brand for the low-end market, a comprehensive, market-to-end technology upgrades and seeking control of the high-level consumers. After several years of market re-shuffling, the formation of the domestic water heater market "dislocation game" phenomenon, that is, the formation of high-end water heater market, the market structure
Foreign brands
Command, low-end market as the world's pattern of domestic brands. In brand awareness and consumer choice degree pattern, the dominant domestic brands, foreign brands are in competition at the bottom. To Divine and then joint-venture partner in Germany
Bosch
Consortium, for example, the separation of the two from a joint venture to, to become a competitor, even though Bosch consortium to ten times the money game Divine, but with old crack Divine professional strength, the current position in the Chinese market is still higher than the Bosch brand .
Phenomenon can not be ignored, however, is: While the status of the domestic water heater brands more competitive than the international brands, but also because too many hovering in the low-end domestic brand gas water heater market, and for many years of intense and brutal price war competition, profits thin to survive increasingly narrow. Therefore, necessary in order to survive the current domestic gas water heater technology companies have begun to upgrade to high-end market with a breakthrough.
As established firms, and the Divine with the 2008 Olympic Games, launched the "torch technology" for the soul of the upgrading of industrial technology, the industry caused great repercussions. In 1990, the Divine to create the 11th Beijing Asian Games, Asian Games patents donated by the torch, creating a domestic water heater manufacturers to donate the torch to China set a precedent for large-scale games. After the patent in turn migrate to the water heater to form a significant competitive advantage, winning the first three consecutive years of record sales. Thereafter, a succession of world Shenzhou Far East South Pacific Games, World University Games, the seventh and eighth National Games torch manufacturer. The Divine King of Macro with, rising star of the Olympic Games torch Vantage game seems slightly more astute. It is understood that the Chinese Mainland is also the first manufacturer of safety-type water heater.
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I'm Divine - Cherry Hope
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